In addition to being a tourist magnet that welcomes 2.5 million guests from all over the world every year, Hohenschwangau is a place of culture and somewhere that people love to be. Schloss Wittelsbach palace is a symbol of the region’s ruling family, Ludwig II of Bavaria, the state of Bavaria and its culture, as well as the Alpine region in general. It is working with MUSON to develop an overall concept for the location’s real estate, sensory experiences, trade, and communication. MUSON thus presides over reconciliating its culture, economy, citizens, and guests.